Advocacy & Communications
Advocacy is a “planned, deliberate, sustained effort to raise awareness of an issue or issues. Advocacy is thus an ongoing process whereby support and understanding are built incrementally.” Advocacy is not strictly public relations or marketing, but incorporates aspects of both of these, as well as lobbying, and storytelling. (Source: Canadian Association of Public Libraries, 2011. Library Advocacy Now! A Training Program For Public Library Staff and Trustees) SLA’s advocacy efforts are both proactive and reactive in that the organization provides leadership in promoting libraries and librarians and provides position statements in reactions to ongoing issues affecting libraries.
Communications provides members of SLA and the public with valuable information about the association, libraries in other sectors, and library workers. Content is published and made available in various formats:
- News Flashes -regular timely and focused alerts that are sent to members on SLA listserv
- SLA website
- SLAte – monthly online newsletter of the association
- Social media –Facebook and Twitter at #saskla