Thank you to the TD Bank Financial Group for providing financial support in program development, production and distribution of material, as well as coordination and a promotional campaign which includes newspaper ads, in-brand advertisement in every TD Canada Trust and far-reaching public relations strategy.
Thank you to Library and Archives Canada for the national coordination and distribution, as well as the consultation, evaluation and promotion of the program.
We appreciate the assistance of SaskTel in presenting the Children’s Performer Tours.
Children’s storytellers and performers visit various communities throughout the province, presenting two shows per day for up to 50 performing days. The performers usually stage shows in a library setting to which children and their families are invited.
Each summer, the Saskatchewan Weekly Newspapers Association partners with the Saskatchewan Library Association to encourage children to become involved in the Summer Reading Club. Each week throughout July and August (for a total of 8 weeks) 84 member newspapers across Saskatchewan places puzzles and contest entry forms in their papers to promote the Summer Reading Club and encourage children to visit their local library. Prizes are awarded at the end of September. Over 1,000 entries are received on a yearly basis. An estimated space provided is valued at over $110,000 with circulation of over 289,000 and a readership of over 500,000.
Regional and Municipal Libraries
Each of Saskatchewan’s Municipal and Regional Libraries partner with the Saskatchewan Library Association to implement the TD Summer Reading Club and arrange Children’s Storyteller and Performer tours by providing staff time and expenses to organize the details of the program.